This is an essential indicator to identify

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Reference data, allowing the effectiveness of the campaign carried out to be evaluated. In France, the average click rate for an email campaign was 5.22% in 2020. The reactivity rate To calculate the responsiveness rate, the formula is as follows: (number of clicks on a link ÷ number of emails opened) x 100. A low result indicates that the content offered lacks relevance and that the CTAs chosen are not not engaging enough. The conversion rate To calculate the conversion rate, the formula is: (number of contacts who took the expected action ÷ number of emails sent) x 100.

Whether the campaign objectives Cambodia WhatsApp Number Data have been achieved. Unsubscribe rate To calculate unsubscribe rate, the formula is: (number of unsubscribes ÷ number of emails sent) x 100. This data provides information on how subscribers perceive the newsletter received. The reporting rate To calculate it, the formula is: (number of spam reports ÷ number of emails sent) x 100. A high reporting rate may, for example, reveal that the unsubscribe link in the newsletter is not sufficiently visible. By keeping a vigilant eye on these 7 key KPIs, it is possible to improve the effectiveness of email campaigns carried out and thus create a newsletter with lasting success.




Share Find keyword ideas in seconds Boost your SEO results with powerful keyword research Enter a keyword Free Keyword Research Tool JUSTINE GAVRILOFF I have been in charge of the SEO and content strategy for the French website and blog of HubSpot, CRM and inbound platform, since 2019. I took my first steps in these areas in an e-commerce start-up with a focus on Amazon. Passionate about SEO, I am particularly interested in on-page and technical SEO.