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Ignore Google. Satisfies Users. How to use EAT EAT essentially determines the value of a website by the quality of its content, the authority of its authors, and the trustworthiness of the page. Following current EAT best practices can mean the difference between the best and worst positions in the SERPs. This is especially important on Your Money, Your Life (YMYL) sites that reference content from financial, government, legal, shopping, health, security, and other websites with topics that could have a negative impact on quality. of life. The only thing that Google asks of us is that we create good content and that our online presence demonstrates that we are specialists in a specific topic.
Google doesn't provide a specific checklist of things to do, but Telegram Number Data some current best practices are: provide a complete and accurate profile of the author with links to social profiles; understand the user's intention to create relevant content; get backlinks and media mentions; correctly implement the HTTPS protocol; have relevant and easily accessible information, such as an address, a privacy policy page, and a terms and conditions page. ADVERTISEMENT These current best practices not only help inform EAT, but also have a visible impact on the audience's perception of your content and your brand. Old habits and techniques that were only concerned with Google's happiness are no longer relevant.

Changing user experience As it continues to think about the human experience, Google has begun to expect good websites to display quickly and adequately on both desktop and mobile devices. As with EAT, there is no list of good IT practices, the only secret is to change our mindset and try to think like our human visitors. Fortunately, Google provides information to help you understand what to work on. User Experience Update: How do I ensure I have a fast website? Right now, user experience is primarily measured by Core Web Vitals , which can be found under User Experience in Google Search Console . There you can monitor the performance of your site, based on how Google perceives it from a human point of view.
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