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Centuries-old roots, stability and attention to detail. These are the hallmarks of Edmond de Rothschild, bank of historical lineage. “We have had the same name, surname and shareholder for 300 years,” says Pablo Torralba. He is the CEO of the entity in Spain, a Luxembourg subsidiary that employs 40 people. Aimed at high net worth, he landed in Spain with an office in Madrid in 2000 and in 2005 he arrived in Barcelona, a headquarters that he seeks to strengthen. His great objective is in family businesses. “We are, we carry it in our DNA, he is the natural customer,” says Torralba. "Catalonia is the one that best represents them." They are accompanied by growth, the search for partners, a sale... Asset and investment management is another of the pillars. "The bank is an investment house." “We adapt to the client's vital moment.
We are like artists, because each one is a world,” says Marcos Belil, director of the Barcelona office. The client is referred to by word of mouth, law firms, offices.Attention to detail leads to up to three people serving Job Function Email Database the client at the same time, which implies being selective. The objective is for the Catalan market to reach 1,000 million euros in assets under management in two years and for Barcelona to account for 30%-35% of the bank's weight in Spain. The family business, "the natural customer" When guiding customer investment, other signals emerge. The view is on energy transition, food technology , the jobs of tomorrow and the transformation of cities. Always focusing on ESG criteria. “Everything sustainable is profitable. We make investments that impact, that are useful,” says Torralba.

It is done with a mix between financial products such as funds, bonds or shares and something more tangible such as unlisted companies, infrastructure... The strategy can range from investing in housing in Frankfurt to cleaning floors of new developments in Bilbao or telephony in Africa. “We are looking for a measurable and positive impact, with profitability for the client,” she emphasizes. In real estate, one of the favorite sectors in Spain, at European level the portfolio amounts to 12,000 million. A differentiating factor is that the entity itself co-invests and shares the risk. “We align ourselves with the client to seek long-term profitability.” an ally After 15 years in Catalonia, “it is a clear bet,” says Torralba. Both in Spain and at the European level. “It is a fundamental territory in our strategy.” The entity has three bankers here and plans to hire two more before the end of the year.
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