It was a bridge between the old and new SEO period

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But in which part of your site's SEO do you put your efforts? Do you prioritize your keywords? Or are you paying attention to other factors such as the high quality of your content, site speed, user experience, links, etc.? Google algorithm update and its effect on content optimization Some of Google's algorithms that are effective on keywords Panda algorithm Panda was an algorithm that Google presented in 2011. This algorithm was centered around valuing high quality sites and increasing their rankings. Also, another goal of this algorithm is to identify sites with poor quality pages, short content and copy, and pages filled with keywords in an extreme manner, which only aimed to attract.

Google's attention for SEO of the site and did not attach much value Kuwait Phone Number Data to meeting the user's needs. Hummingbird algorithm In 2013, Google presented the hummingbird algorithm, this time with a fundamental change in its core. By offering this update this time, Google tried to understand the search terms and their meanings instead of ranking the content based on keywords only. where Google tried to communicate with its users in their language. Rank brain algorithm Again, Google did not sit idle and in 2015, it entered the stage with its new algorithm called Rank Brain.



Rank Brain is an artificial intelligence system based on machine learning, which according to GoogleT is one of the strongest rank signals. The classification is in the search results. The task of this system is the ability to understand questions that may not be clear enough or a specific search has not been made in that topic with two goals: 1. Understanding keywords 2. Measuring user satisfaction Bert algorithm Google's successive updates for content ranking did not end there. Google also gives its users an update that is easy! With this update in 2019, Google once again tried to make the content sharers understand that dear friends, don't make the keyword the focus of your content ranking.