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B2C e-commerce in Bulgaria are to slow down the growth rate, but to continue to grow and develop. Black Friday in Bulgaria – then and now Last couple of years Black Friday is the most effective campaign for online shops and platforms and it becomes a practice in Bulgaria. Every year Black Friday sales are going bigger and bigger and online shops starts preparation earlier. This year we could not see discounts of etc.
  
As last years due to the Omnibus Directive but we see the real discounts on the lowest prices of products and services for the last 30 days before Black Friday. The consumer behaviour in Bulgaria – past, present & future A major Job Function Email List factor driving green consumerism is the emergence of Millennials as a stable group of shoppers interested in environmentally friendly products. This demand for green products is driving e-commerce companies.



Adopt eco-friendly practices. There is a change in e-commerce payment methods and this trend will continue: the share of cash on delivery payments is decreasing from 70% a year earlier to 60% in 2021, the share of card payments is increasing from 25% to 32%, the share of bank and mobile payments also increased from 5% to 8%. It is expected that the share of card payments and mobile payments in Bulgaria will continue.