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Based on 121WATT , I created a report that shows you all the 404 pages that have traffic from referrals. The prerequisite for this is that your 404 pages have a clear title (e.g. “Page not found”). You can create a new custom report under Personalize at the top of the horizontal navigation. Enter “Sessions” as the measurement group (and other measurement values ​​of your choice). The dimension is then your “landing page”. As a second dimension, enter the “Full Referral URL”. This will take you to the URLs pointing to it by clicking on the incorrect URL.


The core of the report is the filter: the page title should match the title India Car Owner Phone Number List of your 404 page and the medium should be “referral”. You can also leave out the latter filter, but this makes it a little more confusing. report for links 404 pages If you don't feel like creating it yourself, you can also download my version here. More practical reports at a glance In-page analysis: In-page analysis is super helpful for internal linking measures. Under Behavior » In-Page Analysis, Google Analytics visualizes at the URL level which links were clicked and how often. (including relaxed while browsing thanks to a Chrome plugin ) Segments.




Custom segments are very convenient for targeted analysis. For example, if you do content marketing, you can set up your own segment that only shows users who have navigated from content to sales URLs. This function can be found under Manage » Personal tools and assets (bottom right column) » Segments . Attribution models: When analyzing conversions, it is important to understand that by default the entire conversion is attributed to the last click. The attribution can be adjusted accordingly under Conversions » Attribution » Model comparison tool .