LinkedIn recently tweaked its algorithm to prioritize

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Simply more. More features, more formats, and more videos on platforms that were traditionally text-first. TikTok kicked off the short-form vertical video trend a while ago. Those quick clips are still an engagement superstar on most platforms.short-form videos are.more likely to get shared than any other type of content. What.s shifting in is the thirst for video content beyond the -second clip. Gen Z viewers, for example, are heading to YouTube to watch hours-long fan videos that deep dive into shows they stream. Content marketing trends - screenshot of YouTube video recapping downton abby. Gen Z is known for their love of bite-sized clips, but they.re increasingly consuming longer videos.


TikTok is even pushing its creators to produce longer videos. And it.s toying with the idea of another bump in max video length to minutes.which would match the max length that Instagram pushes to Reels. Expect new features to make longer videos Iceland Phone Number more enjoyable. For example, TikTok added scrubbing thumbnails so viewers could scan videos for their favorite moments. Content marketing trends - screenshot of a video showing the floating thumbnail feature. Social media platforms continue to add features to make longer videos more popular. You.ll even start seeing more videos on LinkedIn, especially since a video is times more likely to be shared than a text post.



Don.t expect funny cat or cool vacation videos though. .knowledge and advice. over personal content. Here.s an example from the team at Copy.ai. Notice how they use a short, educational video on LinkedIn as a hook for a longer one on YouTube. Content marketing trends - screenshot of a LinkedIn video from Open.AI Short, educational videos on LinkedIn are exactly what the algorithm is looking to surface for its users. Source Video.s only going to get more popular in If you aren.t using it yet, give it a try. Even if it.s just you explaining something interesting into your smartphone.