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Use your marketing budget.  Ecommerce store assortment ​​this is what you need to know Nowadays, more and more people decide to shop in online stores. Instead of going through crowds in shopping malls, consumers choose the convenient and quick solution of online shopping. For this reason, ecommerce store owners must face a difficult art  building the right assortment that will attract customers and meet their needs. In this article, we will discuss different strategies for creating assortment in an online store, analyzing narrow, wide, deep and shallow assortment. In this article, we will provide tips on building an online store assortment that will attract customers and contribute to the success of your business. CONTENTS Building an assortment in ecommerce stores Acquiring brands for an ecommerce store.


Marketplace as a tool for developing an ecomm Rich People Phone Number List erce store Scaling your business with SEO support Assortment in online stores summary FAQ Building an assortment in ecommerce stores There are different approaches to building a portfolio, including narrow, broad, deep and shallow. Each of them has its advantages and disadvantages, and choosing the optimal one depends on many factors. Below we present the types of assortment in ecommerce stores. Narrow assortment of an ecommerce store Advantage: the online store focuses on only one product category, which allows you to better understand customer needs and offer the highest quality products.





Disadvantage: Limited product selection may discourage some customers. Example: Sephora estore offering eye makeup cosmetics in its main offer. Photo . Example of a narrow assortment based on the Sephora store. Source: sephora.pl. A wide range of ecommerce stores Benefit: the brand offers a wide selection of products from various categories, which attracts different groups of customers and increases the chance of sales.