Whom sadness spilled over into annoyance

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Knows its target audience“We got the attention of this demographic, young hungry guys, which was what our marketing and research department advised us to do.”– Andy PuzderYou can polarize people. You can even viscerally offend people. Just make sure your target audience comes away with the feeling you want it to associate with your product. The rest becomes an exercise in not getting the ad pulled, while simultaneously pushing the aforementioned feeling to its apex. Viewers who are not morally fond of your tactics, but who are in your target demographic (for Carl’s Jr, this writer), will most likely not hold it against your brand, or your product.



At the same time, viewers who are more qualified—and, perhaps, less self-aware—may now experience Benin WhatsApp Number primal arousal at the sight of a Carl’s Third-Pound Thickburger. And what about the Twitter chatter, the rhetorical analyses, the reactionary op-eds?Most Controversial Ads These all amount to (free) pyrotechnics in a laser show of fallout publicity. These viewers weren’t going to buy your product (in great quantities) anyway. Now, they’re going to help you sell it.3. Clear and concise in its messageHere’s an ad that probably could have dropped its slogan and avoided controversy altogether. This Young Hungry Guy remembers being so riveted by the aesthetic (touché, Carl’s) that he didn’t really appreciate the message until further examination.




If you’re not familiar with Charlotte McKinney, she is a model whose proportions could easily be mistaken for having been artificially manipulated, were it not for her notoriety as a model whose proportions have not been artificially manipulated. The slogan of the ad is, “The All-Natural Burger.” Bravo.The BadNationwide’s “Boy” (2015)Most Controversial Ads NationwideMost Controversial Ads Dick ShermanI couldn’t enjoy the Super Bowl uninterrupted, because Nationwide tried to sell me insuranceAffectionately coined “Dead Boy” by the Twitterverse, this Super Bowl ad evoked less shock and outrage than sadness and resentment. Of course, there were some among the 114.4 million viewers for .