The layout is therefore central

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Also, do not publish anything without their validation : after all, you are committing the name of their company. Step 5: Format the content Remember: the customer case study is attractive and enjoyable content to read !  This is the time to make it easy to read, and to leave an impression on the prospect's mind. Entrust the text to a graphic designer , for a professional rendering that matches your target audience.

The customer case study is premium content, which Phone Number Data you will offer for download, using data from your prospects. In return, offer them an impeccable document with high added value. Step 6: Distribute the content Leverage your efforts, distribute your customer case study across different media. For example : Publish a mini presentation article on your blog, with a landing page or an upload form. Insert relevant calls-to-action into existing articles on your blog, inviting readers to download the customer case. Send your customer case study as news, via your newsletter . Take advantage of social networks .




For example, distribute advertising via LinkedIn Ads , targeted at companies in the same industry as your case study client. Creating and distributing a customer case study takes time and requires thought. For a good return on investment, your content – ​​content and form – must be impactful. To achieve this with peace of mind, you can seek support from a web marketing agency such as Webconversion –