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While an in-house writer may be likely to get caught up in the busy nature of your business, a freelance writer doesn’t have those same distractions. Good freelance writers are excellent at juggling multiple deadlines, as their work often comes from many different sources. 6. Publish Different Types of Content When you’re struggling to create good content on your own, it’s easy to get stuck in a rut with your content production when it comes to variety. You may not have time to research or test different content types to see what resonates best with your audience.