which her agency has implemented in “at least 90% of our search and social...

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which helped increase traffic by 37% in 2019. What’s more, web design company Caveni Digital Alexander Kehoe, director of operations at Solutions, said Caveni is using natural language processing to assess the quality of its human contributors and create more value for customers. 15. Testing augmented reality Window treatments Polly Kay, senior marketing manager at English Blinds, a retailer of window coverings, said Continuation The personalization trend, interactive content that allows customers to preview products, paid off well in 2019.



For English Blinds, this meant launching a tool that lets potential B2B Email List customers upload images of their home interiors to create window covering designs, See how they look. "The idea originally came from a hairstyling site I saw where women could upload photos of their faces and see what different hairstyles would look like layered on top," she said. “This has been very successful for us during testing for a number of reasons.





The most obvious of which is that it allows people to see what our products will look like in their homes before paying and taking the plunge, which of course helps stimulate sales itself. After a four-month trial of the virtual interior design tool, the brand decided to focus closely on enabling more interactivity in 2020. 16. Use Smart Bidding Google and Facebook also significantly expanded AI-based ad targeting last year, Wulfe said. and bidding capabilities.