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Maps view shows credit for sales that would have happened anyway (Rand Fishkin) Key Takeaways Test Turn Off Your Ads The End of the Rising Wave Over the past quarter century, we’ve seen a consistent upward trend on every graph related to web usage, search engine usage, and internet users.

Even during economic downturns, such as the 2009 financial crisis, we still argentina number dataset see more people going online, using apps, and engaging in e-commerce activity than in previous years. This growing trend has been a constant in the digital realm. However, this era of continued growth is coming to an end.  off or even decline from major sources like Google and Facebook. The growth rate is no longer what it used to be.

For example, Facebook's daily active user growth and online media spending in the U.S. have been declining for some time. Chart showing Facebook's DAU percentage growth by region (source unknown) When we looked at the digital ad growth of each company over the past year, we found that even major platforms like Meta and Google only experienced modest growth of 5% and 3% respectively. Companies that are seeing significant growth in advertising revenue are those that have recently launched advertising options, such as Walmart and Instacart.