For these reasons (and also because Facebook is not a non-profit organization, but a company listed on the stock exchange) the blue social network is a much more effective tool if companies decide to use paid advertisements to achieve their objectives. However, let us remember that in medium stat virtus: starting to occasionally promote posts from our page with €5 will not lead to many results and will prove to be a useless waste of time and therefore money. Using Facebook Ads is not just promoting posts but also defining an editorial plan of interesting and varied content and a sponsorship strategy that takes into account the customer journey of our users and that our ads will have to respond to multiple objectives.
One of the most important innovations in the web analytics field is undoubtedly the introdu Norfolk Island Email List ction of Google Analytics 4 (GA4) , the new version of Google Analytics which will progressively replace the current Universal Analytics. Let's see together the main differences compared to the old version and the reasons why you should now implement GA4 on your website. What is Google Analytics 4? Previously called App+Web, Google Analytics 4 is the new version of Google Analytics which marks a radical change not only in the interface of the tool, but in the logic and data management . The new generation of Google Analytics presents itself as a more intelligent and predictive tool , capable of carrying out measurements across devices and platforms and providing useful predictions by fully exploiting the potential offered by machine learning .
What changes compared to Universal Analytics? Very, very much! Some of the main differences compared to the old Universal Analytics properties are these: the data model is no longer based on sessions, but on events reports are now entirely cross-device and multiplatform the same property can now include data from websites and mobile apps together machine learning is being used even more extensively to improve and simplify information discovery Advanced analysis tools such as reports in the “Analysis” section and direct integration with BigQuery are included the views and even some metrics used in Universal Analytics are no longer present Advanced measurement of events on the site is available , which are automatically tracked, without the need for code changes or interventions via Google Tag Manager categories, actions and event labels are no longer present, but each event can have up to 25 parameters conversion management is simplified it seems that the data collected will be kept for up to a maximum of 14 months Cross-domain tracking is already integrated into Analytics …and so on! Should I upgrade to Google Analytics 4 right away? In a news item dated March 16, 2022 , Google announced that the definitive transition to GA4 will take place on July 1, 2023: starting from this date, Universal Analytics properties will stop collecting data and it will be necessary to track visits via Google Analytics 4.
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發表於 2024-5-15 16:35:10